Unrivaled: Five Steps to Achieving Explosive Business Growth - Hardcover
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Any business can be unrivaled!
In today's crowded marketplace, pouring money into marketing or simply having a better product won't make your business stand apart.
Real growth doesn't come from incremental improvements or playing catch-up with competitors. It comes from being the onlychoice your customers want.
Business growth expert and brand strategist Michelle Heath offers a radical shift in perspective to escape traditional competitive thinking and break free from the race to the middle.
Her bold, customer-obsessed framework inspires you to build a business so aligned, so distinct and so valuable, no competitor can challenge it . . . or replicate it!
More than just a strategy book, Unrivaled shares the powerful roadmap Michelle has used to generate over $100 billion in revenue with businesses across just about every industry--from banking, tech, wellness, luxury, finance, fashion, construction, cybersecurity, and more. She shares stories from working with family-owned businesses, start-ups and household brands like Fidelity Investments, J.P. Morgan, and E*TRADE and distills her decades of in-the-trenches experiences into a powerful manifesto for companies ready to stand apart.
Inside, you'll discover how to:
- Get inside the head of your ideal customer
- Unlock your unique value customers can't find anywhere else
- Clearly position your brand so it's impossible to copy
- Rally your entire organization to champion the brand
- Build powerful go-to-market strategies that drive profitable, unstoppable growth
- Deliver unmatched experiences that keep customers coming back
Michelle's no-fluff, step-by-step guide gives you the clarity and confidence to transform your business. Her Unrivaled Growth Framework(TM) simplifies how to stop clawing for market share, move beyond price wars, and deliver value customers can't resist. Her "giddy up" energy, engaging storytelling, and workbook-style approach encourages collaboration, exploration and innovation.
Are you ready to start growing a business your customers can't live without? It's time to be Unrivaled!
Michelle Heath's sought-after business advice is the culmination of three decades under the hood of hundreds of businesses. Whether it's early-stage start-ups or Fortune 500 companies, Michelle has discovered what makes one business successful while another can't get past "go." Her extraordinary track record includes tenure as a brand, marketing, and customer experience executive for household brands, including Fidelity Investments, J.P. Morgan, and E*TRADE Financial. Michelle jumped off the corporate ladder to build start-ups, and in 2013, she founded Growth Street and pioneered the fractional growth leadership category. Using her proprietary Unrivaled Growth Framework(TM), she sets her clients up for go-to-market success, resulting in more than $100 billion in revenue growth.
Michelle is a top LinkedIn voice and frequent podcast guest. She is a board member and advisor for a variety of companies and shares her expertise with universities, start-up accelerators, and entrepreneurship programs. Michelle is a graduate of Boston University Questrom School of Business and lives in Boston, Massachusetts, with her family and beloved dog, Baxter the Boxer.
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