Unmasking Invisible Challenges in Entrepreneurship: Five Game Changer Models - Hardcover
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Unmasking Invisible Challenges in Entrepreneurship: Five Game Changer Models
This book discusses five critical game changer models linking local area transfer of technology to revamp innovation for social entrepreneurship for growth and acceleration, social ubiquity, and global accessibility of markets to entrepreneurship in a digital interface. This book conceptualizes game changer models and argues that they play significant role in entrepreneurial development as a...
Rajagopal is Distinguished Professor of Marketing at EGADE Business School of Tecnologico de Monterrey, Mexico and Visiting Professor at Boston University, USA. He has to his credit several books and research papers published in refereed international journals. The President of India conferred the Overseas Indian Award (Pravasi Bhartiya Samman Award) to Dr Rajagopal in 2023 for outstanding...
Edition
2024 Edition
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