Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption - Hardcover
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Language:EnglishPublisher:Crown CurrencyISBN-13:9781524763084ISBN-10:152476308XUPC:9781524763084Book Category:Business & EconomicsBook Subcategory:Management, Entrepreneurship, LeadershipSize:9.30 x 6.10 x 1.30 inchesWeight:1.2522Product ID:SCY0YN3GTV
Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption
Based on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why consumer industries are disrupted, and what established companies can do about it--while highlighting the specific strategies potential startups use to gain a competitive edge. There is a pattern to digital disruption in an industry,...
Language:EnglishPublisher:Crown CurrencyISBN-13:9781524763084ISBN-10:152476308XUPC:9781524763084Book Category:Business & EconomicsBook Subcategory:Management, Entrepreneurship, LeadershipSize:9.30 x 6.10 x 1.30 inchesWeight:1.2522Product ID:SCY0YN3GTV
Thales Teixeira is the Lumry Family Associate Professor of Business Administration at HBS. His work has been published widely in scholarly journals such as Journal of Advertising Research, Journal of Marketing Research, and Marketing Science, as well as in Forbes, the Economist, the New York Times, and Harvard Business Review. Before joining HBS, Teixeira consulted with Microsoft, HP, and...
Publisher: Crown Currency
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