Understanding Michael Porter: The Essential Guide to Competition and Strategy - Hardcover
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Language:EnglishPublisher:Harvard Business Review PressISBN-13:9781422160596ISBN-10:1422160599UPC:9781422160596Book Category:Business & EconomicsBook Subcategory:Management, Strategic PlanningSize:9.30 x 6.40 x 1.00 inchesWeight:1.0516Product ID:SCNVRZNZXD
Understanding Michael Porter: The Essential Guide to Competition and Strategy
Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter's frameworks are the foundation. But while everyone in business may know Porter's name, many managers misunderstand and misuse his concepts. Understanding Michael Porter sets the record straight,...
Language:EnglishPublisher:Harvard Business Review PressISBN-13:9781422160596ISBN-10:1422160599UPC:9781422160596Book Category:Business & EconomicsBook Subcategory:Management, Strategic PlanningSize:9.30 x 6.40 x 1.00 inchesWeight:1.0516Product ID:SCNVRZNZXD
Joan Magretta has worked with Michael Porter for almost two decades; she is a Senior Associate at the Institute for Strategy and Competitiveness at Harvard Business School, a McKinsey Award winner, and author of What Management Is, a top pick of its year by The Economist. She was a Bain partner and strategy editor of the Harvard Business Review.
Publisher: Harvard Business Review Press
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