Understanding Companies and Markets: A Strategic Approach - Paperback
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Availability:In StockContributor:Bryan Lowes, Christopher Pass, Stuart SandersonSeries:Understanding Business Strategy and the Market EnvironmentPublish date:9/20/1994Pages:324
Languages:EnglishPublisher:Wiley-BlackwellISBN-13:9780631190998ISBN-10:0631190996UPC:9780631190998Book Category:Business & EconomicsBook Subcategory:Strategic Planning, Entrepreneurship, ManagementSize:11.00 x 8.25 x 0.68 inchesWeight:0.731Product ID:SCH7YPJ6TV
This path-breaking new textbook brings together the two key areas of business policy and industrial economics to provide students with a powerful new framework for understanding the factors which influence a firm's choice of strategy and the market consequences of these strategic choices.
An ideal text for students of business strategy and industrial economics. A lecturer's manual is available free of charge to adopters.
An ideal text for students of business strategy and industrial economics. A lecturer's manual is available free of charge to adopters.
Languages:EnglishPublisher:Wiley-BlackwellISBN-13:9780631190998ISBN-10:0631190996UPC:9780631190998Book Category:Business & EconomicsBook Subcategory:Strategic Planning, Entrepreneurship, ManagementSize:11.00 x 8.25 x 0.68 inchesWeight:0.731Product ID:SCH7YPJ6TV
Bryan Lowes is Lecturer in Managerial Economics, Christopher L. Pass is Lecturer in Management Economics and Stuart M. Sanderson is Senior Lecturer in Business Policy all at the Management Centre, University of Bradford, UK.
Publisher: Wiley-Blackwell
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