Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All - Paperback
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Languages:EnglishPublisher:Crown Publishing Group (NY)ISBN-13:9780609807231ISBN-10:609807234UPC:9780609807231Book Category:Business & Economics, Social ScienceBook Subcategory:Advertising & Promotion, Popular Culture, Corporate & Business HistorySize:9.14 x 7.36 x 0.66 inchesWeight:0.99Product ID:SCZECX0QNN
James Twitchell takes an in-depth look at the ads and ad campaigns and their creators that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike s Just Do It, Clairol s Does She or Doesn t She?, Leo Burnett s invention of the Marlboro Man, Revlon s Charlie Girl, Coke s re-creation of Santa Claus, Absolut and the art world these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over."
Languages:EnglishPublisher:Crown Publishing Group (NY)ISBN-13:9780609807231ISBN-10:609807234UPC:9780609807231Book Category:Business & Economics, Social ScienceBook Subcategory:Advertising & Promotion, Popular Culture, Corporate & Business HistorySize:9.14 x 7.36 x 0.66 inchesWeight:0.99Product ID:SCZECX0QNN
JAMES B. TWITCHELL is the author of several books on advertising, including Adcult USA: The Triumph of Advertising in American Culture and Carnival Culture: The Trashing of Taste in America. He is an alumnus professor of English at the University of Florida.
Publisher: Crown Publishing Group (NY)
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