Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web - Hardcover
by D. Padua
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Availability:In StockContributor:D. PaduaTheme:Aspects (Academic)/Business Aspects, Sex & Gender/FemininePublish date:7/31/2012Pages:231
Languages:EnglishPublisher:Palgrave MacMillanISBN-13:9780230391246ISBN-10:0230391249UPC:9780230391246Book Category:Business & EconomicsBook Subcategory:Business Communication, Management, MarketingSize:8.60 x 5.50 x 0.90 inchesWeight:0.522Product ID:SCM25FBGHS
Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.
Languages:EnglishPublisher:Palgrave MacMillanISBN-13:9780230391246ISBN-10:0230391249UPC:9780230391246Book Category:Business & EconomicsBook Subcategory:Business Communication, Management, MarketingSize:8.60 x 5.50 x 0.90 inchesWeight:0.522Product ID:SCM25FBGHS
DONATELLA PADUA Adjunct Professor of Sociology and of Methods of Analysis of the Complex Society, at the University for Foreigners of Perugia, Italy. She is also Researcher in Sociology and Scientific Director of Intelligent Positioning Research Centre, UK. She has a Degree in Business Administration from the University 'La Sapienza' of Rome, Italy and a PhD in Science of Education.
Publisher: Palgrave MacMillan
Edition
2012 Edition
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