Transparency in Business: An Integrative View - Hardcover
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Transparency in Business: An Integrative View
This ambitious book develops an integrative understanding of business transparency spanning business disciplines. It synthesizes the vast, siloed research on business transparency to develop and provide an integrative view for business researchers and scholars, pointing out research opportunities in the process.
The first chapter introduces business transparency with a brief historical overview,...
Utpal Dholakia is a Professor of Marketing and holds the George R. Brown chair at the Jones Graduate School of Business, Rice University, USA. He has published over a hundred articles and written two books. His academic work concerns pricing strategy, customer experience, entrepreneurship, and digital marketing.
Edition
2023 Edition
Contributor(s)
Author
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