Toy Monster: The Big, Bad World of Mattel - Paperback
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Language:EnglishPublisher:WileyISBN-13:9780470548585ISBN-10:470548584UPC:9780470548585Book Category:Business & EconomicsBook Subcategory:Corporate & Business History, Industries, InfrastructureSize:8.72 x 5.70 x 0.77 inchesWeight:0.7209Product ID:SCYN7BGJXF
Toy Monster: The Big, Bad World of Mattel
An eye-popping, unauthorized expos? of the House of Barbie
From Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining expos?, New York Times bestselling author Jerry Oppenheimer places the world's largest toy company...
Language:EnglishPublisher:WileyISBN-13:9780470548585ISBN-10:470548584UPC:9780470548585Book Category:Business & EconomicsBook Subcategory:Corporate & Business History, Industries, InfrastructureSize:8.72 x 5.70 x 0.77 inchesWeight:0.7209Product ID:SCYN7BGJXF
JERRY OPPENHEIMER has written eight biographies of major American icons, from Martha Stewart and Barbara Walters to the Clintons and Kennedys, and has worked in all facets of journalism, from national investigative reporting in Washington, D.C., to producing TV news and documentaries. He's quoted in magazines such as Vanity Fair, and is a frequent guest on national TV interview and syndicated...
Publisher: Wiley
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