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This Business Has Legs: How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze: An Entrepreneurial Adventure Story

This Business Has Legs: How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze: An Entrepreneurial Adventure Story - Paperback

by Peter Bieler
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Availability:In StockContributor:Peter Bieler, Suzanne Costas (With)Publish date:1996-05-28Pages:224
Language:EnglishPublisher:WileyISBN-13:9780471147497ISBN-10:471147494UPC:9780471147497Book Category:Business & EconomicsBook Subcategory:Corporate & Business History, Advertising & PromotionSize:9.18 x 6.32 x 0.49 inchesWeight:0.7011Product ID:SC5PWST4Z3
"Only in America could a would-be monk convince a faded televisionstar to pitch a rehabilitation device designed for Scandinavianskiers and create a nationwide sensation. The marketing strategyalone is worth the price of admission."
--Paul B. Brown Special Correspondent for the Business News Network(BNN) and coauthor of Customers for Life

"This is the first time the person behind a fad lays out the wholemarketing strategy he used. Even I learned a lot."
--Bob Rice Pet Rock Promoter

"Within a matter of months, Peter Bieler created a $100,000,000industry out of nothing. This fascinating book chroniclesstep-by-step how he did it."
--Steve Dworman Publisher, Infomercial Marketing Report

"As a jack, in an emergency, if you have a very small car ... As arack to dry homemade pasta ... Prop it on its side and presto! Twinpicture frames ... Have it bronzed and claim it's a very earlyHenry Moore ..."
--Diane White columnist for The Boston Globe on alternate uses forthe ThighMaster See Inside for Exciting Contest Details!
Language:EnglishPublisher:WileyISBN-13:9780471147497ISBN-10:471147494UPC:9780471147497Book Category:Business & EconomicsBook Subcategory:Corporate & Business History, Advertising & PromotionSize:9.18 x 6.32 x 0.49 inchesWeight:0.7011Product ID:SC5PWST4Z3
PETER BIELER has sold his stake in Ovation, the company that sold the ThighMaster Exercisers. He now owns a Hollywood-based advertising agency that specializes in infomercial marketing and another company that funds infomercial media purchases. SUZANNE COSTAS is a contributing editor at Bloomberg Personal and was an associate editor at Worth magazine. She divides her time between New Rochelle, New York, and Boston, Massachusetts.
Publisher: Wiley

Contributor(s)

Peter Bieler, Suzanne Costas (With)

Author

Peter Bieler

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