
Think Bigger: How to Innovate - Hardcover
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Language:EnglishPublisher:Columbia Business School PublishingISBN-13:9780231198844ISBN-10:231198841UPC:9780231198844Book Category:Psychology, Business & EconomicsBook Subcategory:Cognitive Psychology & Cognition, Knowledge Capital, Strategic PlanningSize:8.60 x 5.80 x 1.20 inchesWeight:0.9502Product ID:SCGRKTWGC3
Think Bigger: How to Innovate
Gold Medal Winner, 2024 Axiom Business Book Award, Business Intelligence and Innovation
In Think Bigger, Sheena Iyengar--an acclaimed author and expert in the science of choice--answers a timeless question with enormous implications for problems of all kinds across the world: "How can I get my best ideas?" Iyengar provides essential tools to spark creative thinking and help us make our most...Language:EnglishPublisher:Columbia Business School PublishingISBN-13:9780231198844ISBN-10:231198841UPC:9780231198844Book Category:Psychology, Business & EconomicsBook Subcategory:Cognitive Psychology & Cognition, Knowledge Capital, Strategic PlanningSize:8.60 x 5.80 x 1.20 inchesWeight:0.9502Product ID:SCGRKTWGC3
Sheena Iyengar is the S. T. Lee Professor of Business in the Management Department at Columbia Business School and the best-selling author of The Art of Choosing (2010). She is a leading expert on the study of innovation, choice, leadership, and creativity and regularly consults with a range of organizations on methods for innovation.
Publisher: Columbia Business School Publishing
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