The Winner's Brain: 8 Strategies Great Minds Use to Achieve Success - Paperback

The Winner's Brain: 8 Strategies Great Minds Use to Achieve Success

Ever wonder why some people seem blessed with success? In fact, everyone is capable of winning in life; you just need to develop the right brain for it.

In The Winner's Brain, Drs. Jeffrey Brown and Mark J. Fenske use cutting-edge neuroscience to identify the secrets of those who succeed no matter what—and demonstrate how little it has to do with IQ or upbringing. Through simple everyday practices, Brown and Fenske explain how to unlock the brain's hidden potential, using:

Balance: Make emotions work in your favor
Bounce: Create a failure-resistant brain
Opportunity Radar: Spot hot prospects previously hidden by problems
Focus Laser: Lock into what's important
Effort Accelerator: Cultivate the drive to win

Evidence-Based Success Strategies from Leading Neuroscientists

This book combines behavioral psychology with cognitive neuroscience research to deliver practical techniques for achieving your goals. Dr. Jeff Brown, a cognitive behavioral psychologist at Harvard Medical School, and Dr. Mark Fenske, a neuroscientist and associate professor at the University of Guelph, present eight actionable strategies backed by brain science.

Along the way, meet dozens of interesting people who possess "win factors" (like the inventor of Whac-A-Mole) and glean fascinating information (like why you should never take a test while wearing red). Compulsively readable, The Winner's Brain will not only give you an edge, but also motivate you to pursue your biggest dreams.

About the Authors

Jeff Brown, PsyD, ABPP, is a cognitive behavioral psychologist at Harvard Medical School. He lives in Boston.

Mark Fenske, PhD, is a neuroscientist and associate professor in psychology at the University of Guelph. He lives in Ontario, Canada.