The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader: The Iconic Articles by Bestselling Authors W. Chan Kim and Renée Mauborgne - Hardcover
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The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader: The Iconic Articles by Bestselling Authors W. Chan Kim and Renée Mauborgne
The best of W. Chan Kim and Renéeacute;e Mauborgne's articles on blue ocean strategy, all in one place.
The seminal book Blue Ocean Strategy has sold over 4 million copies globally and is in print in 49 languages. But much of W. Chan Kim and Renée Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those...
W. Chan Kim and Renee Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of the New York Times and #1 Wall Street Journal bestseller, BLUE OCEAN SHIFT and the international bestseller BLUE OCEAN STRATEGY, which is recognized as one of the most iconic and impactful strategy books ever written. Blue Ocean Strategy has...
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