The Valuation of Intangible Assets: An Exploration of Patent and Trademark Portfolios - Paperback
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Availability:In StockContributor:Philipp SandnerSeries:Innovation Und EntrepreneurshipPublish date:10/8/2009Pages:220
Languages:EnglishPublisher:Gabler VerlagISBN-13:9783834917744ISBN-10:3834917745UPC:9783834917744Book Category:Business & EconomicsBook Subcategory:Accounting, Management, MarketingSize:8.27 x 5.83 x 0.51 inchesWeight:0.295Product ID:SC483PWV32
Intangible assets such as knowledge or brands are increasingly important to companies. Such assets are essentially needed to develop new innovative products and to introduce them to the market. Philipp Sandner is one of the first researchers to approach the valuation of both technology- and market-based intangibles simultaneously by relying on portfolios of intellectual property (IP) derived from patents and trademarks.
Languages:EnglishPublisher:Gabler VerlagISBN-13:9783834917744ISBN-10:3834917745UPC:9783834917744Book Category:Business & EconomicsBook Subcategory:Accounting, Management, MarketingSize:8.27 x 5.83 x 0.51 inchesWeight:0.295Product ID:SC483PWV32
Dr. Philipp Sandner has been a research fellow and lecturer at the Institute for Innovation Research, Technology Management and Entrepreneurship of Prof. Dietmar Harhoff, Ph.D. (Ludwig-Maximilians-Universität Munich).
Publisher: Gabler Verlag
Edition
2010 Edition
Contributor(s)
Author
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