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The User's Journey

The User's Journey - Paperback

by Donna Lichaw
$49.99
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Availability:In StockContributor:Donna LichawPublish date:2016-03-22Pages:160
Language:EnglishPublisher:Rosenfeld MediaISBN-13:9781933820316ISBN-10:1933820314UPC:9781933820316Book Category:Computers, DesignBook Subcategory:Internet, Design, Graphics & Media, ProductBook Topic:Web DesignSize:8.90 x 6.00 x 0.50 inchesWeight:0.7011Product ID:SCY1MA5F7Y

Like a good story, successful design is a series of engaging moments structured over time. The User's Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a "story first" approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.


Language:EnglishPublisher:Rosenfeld MediaISBN-13:9781933820316ISBN-10:1933820314UPC:9781933820316Book Category:Computers, DesignBook Subcategory:Internet, Design, Graphics & Media, ProductBook Topic:Web DesignSize:8.90 x 6.00 x 0.50 inchesWeight:0.7011Product ID:SCY1MA5F7Y
Publisher: Rosenfeld Media

Contributor(s)

Donna Lichaw

Author

Donna Lichaw

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