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The Ultimate Guide to Sports Marketing

The Ultimate Guide to Sports Marketing - Hardcover

by Stedman Graham, Lisa Delpy Neirotti, Joe Jeff Goldblatt
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Availability:In StockContributor:Stedman Graham, Lisa Delpy Neirotti, Joe Jeff GoldblattPublish date:2001-04-11Pages:315
Language:EnglishPublisher:McGraw-Hill CompaniesISBN-13:9780071361248ISBN-10:71361243UPC:9780071361248Book Category:Business & Economics, Sports & RecreationBook Subcategory:Marketing, Advertising & PromotionSize:9.10 x 6.10 x 1.00 inchesWeight:1.3514Product ID:SC0P0W1X4Y
Sports marketing is heralded as one of the most prestigious, exciting, and popular fields in contemporary marketing. The number of related programs in colleges and universities has exploded, and companies tied with sports marketing handle thousands of avid career hopefuls each year. The Ultimate Guide to Sports Marketing is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing.Completely revised and repackaged to provide detailed strategies on entering the sports marketing field, acquiring funding, managing event logistics and more, this comprehensive guide covers a wide range of topics including: - Use of the Internet as a sports marketing tool - Negotiations and contracts with sponsors and suppliers- Specifics of licensing deals
Language:EnglishPublisher:McGraw-Hill CompaniesISBN-13:9780071361248ISBN-10:71361243UPC:9780071361248Book Category:Business & Economics, Sports & RecreationBook Subcategory:Marketing, Advertising & PromotionSize:9.10 x 6.10 x 1.00 inchesWeight:1.3514Product ID:SC0P0W1X4Y

Stedman Graham is president of Graham and Associates, a leading sports marketing firm that has played a role in events including the Volvo Tennis Tournament and the NBA Legends Pride Classic. An adjunct professor at Northwestern University's Kellogg Graduate School of Management, Graham is the best-selling author of You Can Make It Happen and Teens Can Make It Happen. He also writes a popular column for Inside Sports.

Lisa Delpy Neirotti, Ph.D., is director of the sports management program at The George Washington University. Dr. Neirotti consults with corporate sponsors and sports commissions around the world and is a frequent contributor to academic and industry publications.

Joe Jeff Goldblatt is director of the event management program at The George Washington University. The author of Special Events: The Art and Science of Celebration, Goldblatt has produced corporate events for Marriott, Xerox, and dozens of other Fortune 500 companies.


Publisher: McGraw-Hill Companies

Edition

2nd Edition

Contributor(s)

Stedman Graham, Lisa Delpy Neirotti, Joe Jeff Goldblatt

Author

Stedman Graham, Lisa Delpy Neirotti, Joe Jeff Goldblatt

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