The Transformation Economy: Guiding Customers to Achieve Their Aspirations - Hardcover
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The Transformation Economy: Guiding Customers to Achieve Their Aspirations
From the author who defined the Experience Economy comes the next big shift: the Transformation Economy.
A fundamental economic shift is emerging. Goods, services--even memorable experiences--are no longer enough to attract and keep your customers. Customers are clamoring to change, eager to reach their aspirations and to become better versions of themselves.
Welcome to the Transformation...
B. Joseph Pine II is an internationally acclaimed author, speaker, and management adviser to Fortune 500 companies and entrepreneurial startups alike, and cofounder of Strategic Horizons LLP. He is the coauthor, with James H. Gilmore, of the bestselling book The Experience Economy, as well as Infinite Possibility, with Kim C. Korn. His other books include Authenticity and Mass Customization.
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