The Storyteller's Advantage: How Powerful Narratives Make Businesses Thrive - Hardcover
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Language:EnglishPublisher:Basic VentureISBN-13:9781541704275ISBN-10:1541704274UPC:9781541704275Book Category:Business & EconomicsBook Subcategory:Business Communication, Entrepreneurship, LeadershipSize:8.30 x 5.80 x 1.30 inchesWeight:1.0009Product ID:SCAWM827JR
The Storyteller's Advantage: How Powerful Narratives Make Businesses Thrive
A practical guide to unlocking the secrets of great storytelling that will give any business leader an edge against the competition For decades, the business world has been content with leaders who drive profits and make strategic decisions. But in today's ultracompetitive world, that is simply not enough. The ability to tell a compelling story about your product or service is no longer just a...
Language:EnglishPublisher:Basic VentureISBN-13:9781541704275ISBN-10:1541704274UPC:9781541704275Book Category:Business & EconomicsBook Subcategory:Business Communication, Entrepreneurship, LeadershipSize:8.30 x 5.80 x 1.30 inchesWeight:1.0009Product ID:SCAWM827JR
Christina Farr is a health-technology investor, advisor, and industry expert. She is a managing director at Manatt, where she advises companies in narrative development with a specialization in fundraising; a general partner at Scrub Capital; and editor-in-chief of the popular newsletter and podcast Second Opinion. She is a regular guest on APM Marketplace, former co-chair for Fortune Brainstorm...
Publisher: Basic Venture
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