The Statue in the Stone: Decoding Customer Motivation with the 48 Laws of Jobs-to-be-Done Philosophy - Paperback
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Availability:In StockContributor:Scott BurlesonSeries:Jobs-To-Be-Done Library #1Publish date:2020-03-03Pages:256
Language:EnglishPublisher:Scott BurlesonISBN-13:9781734695038ISBN-10:173469503XUPC:9781734695038Book Category:Business & EconomicsBook Subcategory:Consumer BehaviorSize:9.00 x 6.00 x 0.58 inchesWeight:0.84Product ID:SCKKJH4B4W
The Statue in the Stone: Decoding Customer Motivation with the 48 Laws of Jobs-to-be-Done Philosophy
THE STATUE IN THE STONE is a complete treatise on Jobs-to-be-Done philosophy. While many have contributed to the ideology, the founding fathers are (in alphabetical order): Lance Bettencourt, Clayton Christensen, Theodore Levitt, and Anthony Ulwick. Clayton Christensen taught that "A customer "hires" a product to accomplish a job." The customer's job is a goal, objective, or problem to be solved....
Series: Jobs-To-Be-Done Library #1
Language:EnglishPublisher:Scott BurlesonISBN-13:9781734695038ISBN-10:173469503XUPC:9781734695038Book Category:Business & EconomicsBook Subcategory:Consumer BehaviorSize:9.00 x 6.00 x 0.58 inchesWeight:0.84Product ID:SCKKJH4B4W
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