The Slingshot Formula: How Angry Birds Launched Their Way from Indie Game to Global Icon - Hardcover
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Language:EnglishPublisher:John Murray BusinessISBN-13:9781399819916ISBN-10:1399819917UPC:9781399819916Book Category:Business & EconomicsBook Subcategory:Corporate & Business History, IndustriesBook Topic:EntertainmentSize:9.20 x 6.35 x 1.16 inchesWeight:1.0406Product ID:SC5BDYPZGG
The Slingshot Formula: How Angry Birds Launched Their Way from Indie Game to Global Icon
Billions of downloads. Global recognition. Presence in Hollywood, Netflix, Roblox, Minecraft and LEGO. How many broken eggs along the way?
The Slingshot Formula is the definitive behind-the-scenes analysis into the business tactics, marketing genius and wild stunts that facilitated an unknown startup company to turn the mobile game Angry Birds into a true pop culture phenomenon. In 2009, a small...Language:EnglishPublisher:John Murray BusinessISBN-13:9781399819916ISBN-10:1399819917UPC:9781399819916Book Category:Business & EconomicsBook Subcategory:Corporate & Business History, IndustriesBook Topic:EntertainmentSize:9.20 x 6.35 x 1.16 inchesWeight:1.0406Product ID:SC5BDYPZGG
Pascal Clarysse is an entrepreneur, economist and marketing growth strategist. A games industry veteran, he has served as a Chief Marketing Officer and Marketing Strategist for numerous high-profile gaming companies, including Seriously, Miniclip, Ubisoft, Space Ape, Lightneer, Nazara, Eden Games, Garena Free Fire, Super Evil Megacorp and many more. He regularly writes about his industry for...
Publisher: John Murray Business
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