The Selling of the President - Paperback
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Language:EnglishPublisher:Penguin BooksISBN-13:9780140112405ISBN-10:140112405UPC:9780140112405Book Category:Political ScienceBook Subcategory:Political Process, American GovernmentBook Topic:Campaigns & Elections, National, Media & InternetSize:7.90 x 4.99 x 0.62 inchesWeight:0.4894Product ID:SCY3A8HQ92
The Selling of the President
What makes you cast your ballot?
A Presidential candidate or a good campaign?
How he stands on the issues or how he stands up to the camera?
A Presidential candidate or a good campaign?
How he stands on the issues or how he stands up to the camera?
The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking--and how that script came to be. It introduces:
- Harry Treleaven, the first adman to suggest that issues bore voters, that image is...
Audience: Young Adult
Language:EnglishPublisher:Penguin BooksISBN-13:9780140112405ISBN-10:140112405UPC:9780140112405Book Category:Political ScienceBook Subcategory:Political Process, American GovernmentBook Topic:Campaigns & Elections, National, Media & InternetSize:7.90 x 4.99 x 0.62 inchesWeight:0.4894Product ID:SCY3A8HQ92
Joe McGinniss was a young Philadelphia journalist when he began to follow the team of public relations men and television specialists who created Richard Nixon's image for the American public during the presidential campaign of 1968. In 1969, with the publication of The Selling of the President, Joe McGinnis immediately became a nonfiction star of the first rank. His other books include Heroes,...
Publisher: Penguin Books
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