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The Second Coming: Strategic Success Story!

The Second Coming: Strategic Success Story! - Hardcover

by Jaydev (Jay) Raja
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The Second Coming: Strategic Success Story!

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Availability:In StockContributor:Jaydev (Jay) RajaPublish date:6/27/2025Pages:152
Language:EnglishPublisher:Covenant BooksISBN-13:9798897631377UPC:9798897631377Book Category:Biography & AutobiographyBook Subcategory:BusinessSize:9.00 x 6.00 x 0.56 inchesWeight:0.9811Product ID:SC1ZNZJ1AM

This book illustrates the personal evolution of the author from childhood to young adulthood in India until his emigration to the US for higher education and the development of the author's professional career that shaped and enabled him to return as the point man to bring back the world-famous brand Coke to India! In many ways, it elaborates the following relevance of the title:

The author as the prodigal returning to his native land-his second coming

Brand Coke coming back to India after a prolonged absence of sixteen years-its second coming

Growth of the acquired brand Thums-up as a member of The Coca-Cola Company's brand portfolio in India-its second coming


Language:EnglishPublisher:Covenant BooksISBN-13:9798897631377UPC:9798897631377Book Category:Biography & AutobiographyBook Subcategory:BusinessSize:9.00 x 6.00 x 0.56 inchesWeight:0.9811Product ID:SC1ZNZJ1AM
Publisher: Covenant Books

Contributor(s)

Jaydev (Jay) Raja

Author

Jaydev (Jay) Raja

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