The Road to Hell: How purposeful business leads to bad marketing and a worse world And how human creativity is the way out - Paperback
by Nick Asbury
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Language:EnglishPublisher:Choir PressISBN-13:9781789634488ISBN-10:1789634482UPC:9781789634488Book Category:Business & Economics, DesignBook Subcategory:Advertising & Promotion, Sales & Selling, Graphic ArtsBook Topic:AdvertisingSize:8.00 x 5.00 x 0.56 inchesWeight:0.5997Product ID:SCS63QRSF3
The Road to Hell: How purposeful business leads to bad marketing and a worse world And how human creativity is the way out
The road to hell is paved with good intentions, says the proverb. Never has that been truer than in the case of corporate purpose, the movement that took over the business and advertising world following the financial crisis of 2008.
Guided by the mantra 'do well by doing good', businesses embraced a social purpose agenda that sought to align doing good for society with doing well in the...
Language:EnglishPublisher:Choir PressISBN-13:9781789634488ISBN-10:1789634482UPC:9781789634488Book Category:Business & Economics, DesignBook Subcategory:Advertising & Promotion, Sales & Selling, Graphic ArtsBook Topic:AdvertisingSize:8.00 x 5.00 x 0.56 inchesWeight:0.5997Product ID:SCS63QRSF3
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