The Rise of Major League Soccer: Building a Global Giant - Hardcover
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The Rise of Major League Soccer: Building a Global Giant
Discover the strategy behind Major League Soccer's rapid rise as it aims to compete with global football giants.
Major League Soccer, armed with its massive Apple sponsorship, the imminent arrival of the 2026 FIFA World Cup in North America, the hosting of the COPA America tournament in 2024, and the signing of the game's GOAT, Lionel Messi, could make MLS one of the world's biggest leagues and...
Rick Burton is the David Falk Distinguished Professor of Sport Management at Syracuse University and the author of numerous books including Business the NHL Way: Lessons from the Fastest Game on Ice (written with Norm O'Reilly). He has also written for the New York Times, Wall Street Journal, and SI.com. He lives in Skaneateles, New York.
Norm O'Reilly is Dean of the College of Business at the...
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