Surprise Castle
The Race to the Bottom: Content Creation Going Viral Without Morals

The Race to the Bottom: Content Creation Going Viral Without Morals - Paperback

$10.99
Quantity
01

Pay over time for orders over $35.00 with

Offers & Perks

Earn 10 points with this purchase

Added to your rewards balance after checkout.

100 points welcome bonus

Create an account and start with extra points.

Join now
Availability:In StockContributor:A. A. CastorPublish date:8/11/2024Pages:232
Languages:EnglishPublisher:A.A. CastorISBN-13:9798227394996UPC:9798227394996Book Category:Social Science, Business & Economics, ComputersBook Subcategory:Media Studies, E-Commerce, Social AspectsBook Topic:Digital MarketingSize:8.50 x 5.50 x 0.49 inchesWeight:0.272Product ID:SC6JYJQRX1

"The Race to the Bottom: Content Creation Going Viral Without Morals" examines the troubling trend in digital content creation where the pursuit of virality often eclipses ethical standards and integrity. The book explores how social media algorithms and monetization strategies incentivize sensationalism, leading creators to prioritize controversy and shock value over substance. Through detailed case studies of extreme content, such as the self-destructive journey of Nikocado Avocado and the rise of toxic drama on platforms like TikTok and YouTube, the book highlights the personal and societal costs of this race to the bottom. It also delves into the responsibilities of platforms, advertisers, and audiences in shaping the future of digital content, advocating for a collective effort to promote integrity and positive impact in the digital space.

Languages:EnglishPublisher:A.A. CastorISBN-13:9798227394996UPC:9798227394996Book Category:Social Science, Business & Economics, ComputersBook Subcategory:Media Studies, E-Commerce, Social AspectsBook Topic:Digital MarketingSize:8.50 x 5.50 x 0.49 inchesWeight:0.272Product ID:SC6JYJQRX1
Castor, A. a.: -

A.A. Castor is an author who delves into complex psychological and societal themes, exploring topics such as relationships, cult dynamics, and modern dating. With a focus on uncovering the underlying motivations behind human behavior, Castor's works often challenge conventional perspectives and encourage readers to question the status quo. His books are known for their insightful analysis and practical advice, making them valuable resources for understanding the intricacies of human interactions.

Publisher: A.A. Castor

Contributor(s)

A. A. Castor

Free shipping on orders over $75. Standard shipping takes 3-7 business days. Returns accepted within 30 days of purchase.