The Publisher's Direct Mail Handbook - Hardcover
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Availability:In StockContributor:Nat G. Bodian, UnknownSeries:Professional Editing and Publishing SeriesPublish date:12/31/1987Pages:288
Languages:EnglishPublisher:GreenwoodISBN-13:9780894950797ISBN-10:0894950797UPC:9780894950797Book Category:Business & Economics, Language Arts & DisciplinesBook Subcategory:Marketing, Publishers & Publishing IndustrySize:10.00 x 7.00 x 0.69 inchesWeight:0.708Product ID:SCJZGC4BRM
This is the first reference volume devoted solely to the subject as it applies to the publishing industry.
Languages:EnglishPublisher:GreenwoodISBN-13:9780894950797ISBN-10:0894950797UPC:9780894950797Book Category:Business & Economics, Language Arts & DisciplinesBook Subcategory:Marketing, Publishers & Publishing IndustrySize:10.00 x 7.00 x 0.69 inchesWeight:0.708Product ID:SCJZGC4BRM
NAT G. BODIAN is an independent consultant. He was for 12 years a marketing head for various professional and reference product lines and encyclopedias in the Sci-Tech Division of John Wiley & Sons. He is also author of many book industry references including Bodian's Publishing Desk Reference: A Comprehensive Directory of Practices and Techniques for Book and Journal Marketing and Bookselling, also published by The Oryx Press.
Publisher: Greenwood
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