The Psychology of Price: How to Use Price to Increase Demand, Profit and Customer Satisfaction - Paperback
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Languages:EnglishPublisher:Crimson (DNA)ISBN-13:9781780590073ISBN-10:1780590075UPC:9781780590073Book Category:Business & EconomicsBook Subcategory:Consumer Behavior, Economics, CommerceBook Topic:Social & BehavioralSize:8.43 x 5.28 x 0.87 inchesWeight:0.5512Product ID:SCQPKP660N
Explaining the science behind pricing, The Psychology of Price has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied. Includes a toolkit to work out the price point for any product plus expert tips to help businesses understand consumer behaviour and achieve higher sales.
Languages:EnglishPublisher:Crimson (DNA)ISBN-13:9781780590073ISBN-10:1780590075UPC:9781780590073Book Category:Business & EconomicsBook Subcategory:Consumer Behavior, Economics, CommerceBook Topic:Social & BehavioralSize:8.43 x 5.28 x 0.87 inchesWeight:0.5512Product ID:SCQPKP660N
Caldwell, Leigh: - Leigh is a pricing expert and leading researcher in behavioural economics, writing the UK's most popular behavioural blog (www.knowingandmaking.com) and appearing as a frequent guest on BBC News. By background a mathematician and economist, he is the founder and chief executive of Inon, the UK's leading pricing consultancy.
Publisher: Crimson (DNA)
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UK Edition
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