The Profit Impact of Marketing Strategy Project - Hardcover
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Languages:EnglishPublisher:Cambridge University PressISBN-13:9780521840538ISBN-10:0521840538UPC:9780521840538Book Category:Business & EconomicsBook Subcategory:Marketing, Strategic Planning, DevelopmentBook Topic:Business DevelopmentSize:9.28 x 8.24 x 0.99 inchesWeight:0.64Product ID:SCCDJE6T26
Continuing developments in strategic thinking, econometric methods, technology and competition make it necessary to revisit the ideals and achievements of the Profit Impact of Marketing Strategy (PIMS) project to explore unresolved issues and discover new potential. This book assesses PIMS' contribution to research and practice. New ways of thinking about, and working with, the strategy are offered, and the effectiveness of the original project is explored.
Languages:EnglishPublisher:Cambridge University PressISBN-13:9780521840538ISBN-10:0521840538UPC:9780521840538Book Category:Business & EconomicsBook Subcategory:Marketing, Strategic Planning, DevelopmentBook Topic:Business DevelopmentSize:9.28 x 8.24 x 0.99 inchesWeight:0.64Product ID:SCCDJE6T26
Publisher: Cambridge University Press
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