The Practical Pocket Guide to Account Planning - Paperback
by Chris Kocek
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Availability:In StockContributor:Chris Kocek, Lin Zagorski, Rebecca PollockPublish date:2013-05-15Pages:156
Languages:EnglishPublisher:Yellow Bird PressISBN-13:9780989284905ISBN-10:989284905UPC:9780989284905Book Category:Business & EconomicsBook Subcategory:Marketing, Advertising & PromotionSize:7.81 x 5.06 x 0.33 inchesWeight:0.35Product ID:SCA3T2SF7X
The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. Whether you're a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do.
Languages:EnglishPublisher:Yellow Bird PressISBN-13:9780989284905ISBN-10:989284905UPC:9780989284905Book Category:Business & EconomicsBook Subcategory:Marketing, Advertising & PromotionSize:7.81 x 5.06 x 0.33 inchesWeight:0.35Product ID:SCA3T2SF7X
Publisher: Yellow Bird Press
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