The Power of Storytelling: Captivate, Convince, or Convert Any Business Audience Usingstories from Top Ceos - Paperback
by Jim Holtje
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Language:EnglishPublisher:Prentice Hall PressISBN-13:9780735204607ISBN-10:735204608UPC:9780735204607Book Category:Business & EconomicsBook Subcategory:Business Communication, Reference, Personal SuccessBook Topic:Meetings & PresentationsSize:8.20 x 5.40 x 0.90 inchesWeight:0.6504Product ID:SCX9A7YSE9
The Power of Storytelling: Captivate, Convince, or Convert Any Business Audience Usingstories from Top Ceos
A guide to crafting unforgettable, attention-grabbing business communications-from speeches and letters to business plans-using stories from the world's top business leaders.
The world's foremost business leaders are also great storytellers. For example, industry titan Jack Welch has told how his mother instilled enough tough love and confidence in him to overcome the fact that he was the...
Audience: Young Adult
Language:EnglishPublisher:Prentice Hall PressISBN-13:9780735204607ISBN-10:735204608UPC:9780735204607Book Category:Business & EconomicsBook Subcategory:Business Communication, Reference, Personal SuccessBook Topic:Meetings & PresentationsSize:8.20 x 5.40 x 0.90 inchesWeight:0.6504Product ID:SCX9A7YSE9
Jim Holtje is an international public relations veteran who's written several books. He's the Senior Manager of Leadership Communications at Siemens USA, writing all forms of CEO communications.
Publisher: Prentice Hall Press
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