The Power of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right - Paperback
by Jack Trout
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Language:EnglishPublisher:McGraw-Hill CompaniesISBN-13:9780071373326ISBN-10:71373322UPC:9780071373326Book Category:Business & EconomicsBook Subcategory:Management, Entrepreneurship, TrainingSize:8.90 x 5.90 x 0.60 inchesWeight:0.8003Product ID:SCB9HVDP99
The Power of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right
Renowned marketing expert and best-selling author Jack Trout has a message for managers who are struggling to keep up with today's ever-changing business climate: "Keep It Simple." In this paperback edition of The Power of Simplicity, Trout advocates the importance of paying attention to the basics and simplifying processes in order to stay focused on the core business at hand. Through case...
Language:EnglishPublisher:McGraw-Hill CompaniesISBN-13:9780071373326ISBN-10:71373322UPC:9780071373326Book Category:Business & EconomicsBook Subcategory:Management, Entrepreneurship, TrainingSize:8.90 x 5.90 x 0.60 inchesWeight:0.8003Product ID:SCB9HVDP99
Jack Trout, one of the most famous names in the world of marketing strategy, is president of Trout & Partners. He is a popular speaker and the coauthor of such best-selling business classics as Positioning, The New Positioning, and Marketing Warfare. Trout's firm consults to such clients as AT&T, IBM, Merck, Southwest Airlines, and Warner-Lambert. He is based in Greenwich, Connecticut.
...Publisher: McGraw-Hill Companies
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