The Power of Plus: Inside Fashion's Size-Inclusivity Revolution

One of Vogue Business 100Innovators 2022

"The Power of Plus will leave you feeling inspired, motivated, and ready to push for real change, as well as confident and encouraged to embrace yourself, just as you are. This is essential reading for anyone who truly cares about the future of fashion, and for anyone who believes in the power of being yourself." --Versha Sharma, editor in chief, Teen Vogue

Plus-size fashion revolutionizes the way women view themselves and their bodies.

Exclusivity runs within the foundation of fashion. While calls for diversity have intensified recently, long-held attitudes are only beginning to change. But through social media, plus-size people have been able to create supportive communities that show their confidence, strength, and beauty.

Plus-size fashionistas have been writing their own narrative for the past three decades, creating a market all on their own that is now worth more than $21 billion. The Power of Plus features interviews with trailblazers such as Tess Holliday, Emme Aronson, Gabi Gregg, and more as it follows the evolution of plus-size fashion from its start on small blogs to its current boom, examining the way this market has changed women's relationships with their bodies and how plus-size fashion is integral to the future success of the industry.

Plus-size fashion is not a PR stunt. It is a culture-changing market created by and for the people who have always deserved to feel stylish but never had the visibility to be . . . until now.

By honoring our progress so far, The Power of Plus celebrates the next stage of the plus-size fashion movement.


About the Author
Gianluca Russo is a NYLON columnist and freelance journalist who has written for GQ, Glamour, Teen Vogue, Cosmopolitan, InStyle, Fashionista, HuffPost, Bustle, and Refinery29. His work has primarily focused on plus-size fashion and representation, and he has reported extensively on the subject, covering brand launches, exploring trends within the market, and investigating taboo topics within the plus-size community. He lives in Phoenix, Arizona.