The Portable MBA in Marketing - Hardcover
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Availability:In StockContributor:Charles D. Schewe, Alexander HiamSeries:Portable MBAPublish date:4/20/1998Pages:512
Languages:EnglishPublisher:WileyISBN-13:9780471193678ISBN-10:0471193674UPC:9780471193678Book Category:Business & EconomicsBook Subcategory:Marketing, Advertising & PromotionSize:10.32 x 7.40 x 1.36 inchesWeight:1.094Product ID:SCWHSFE4Y5
Der schnellste Weg, Ihre Produkte und Ideen zu vermarkten! Einer der Bestseller der 'Portable MBA'-Reihe, jetzt in vollständig überarbeiteter und aktualisierter Neuauflage, hilft Ihnen beim Planen und Entscheiden. Fesselnd und gut verständlich geschrieben - in dem Stil, der diese Reihe so erfolgreich macht!
Languages:EnglishPublisher:WileyISBN-13:9780471193678ISBN-10:0471193674UPC:9780471193678Book Category:Business & EconomicsBook Subcategory:Marketing, Advertising & PromotionSize:10.32 x 7.40 x 1.36 inchesWeight:1.094Product ID:SCWHSFE4Y5
CHARLES D. SCHEWE, PhD, advises clients including Kellogg, IBM, RJR Nabisco, Coca-Cola, and Procter & Gamble on strategic planning, marketing research, and how to appeal to America's aging marketplace. He is a principal at Lifestage Matrix Marketing and a full professor at the University of Massachusetts at Amherst. He has authored ten books and more than fifty articles on marketing. ALEXANDER HIAM has worked as a marketing manager and currently provides consulting, training, and research services to clients such as General Motors, Whirlpool, and The Vermont Country Store. He is the author of a dozen books, including Marketing for Dummies, The Vest-Pocket Marketer, and The Entrepreneur's Complete Sourcebook.
Publisher: Wiley
Edition
2nd Revised Edition
Contributor(s)
Authors
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