The Phenomenon of Political Marketing - Paperback
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Languages:EnglishPublisher:Palgrave MacMillanISBN-13:9781349103546ISBN-10:1349103543UPC:9781349103546Book Category:Business & Economics, Political Science, PhilosophyBook Subcategory:Marketing, History & Theory, PoliticalSize:8.50 x 5.50 x 0.69 inchesWeight:0.39Product ID:SCW87YGD6A
This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy.
Languages:EnglishPublisher:Palgrave MacMillanISBN-13:9781349103546ISBN-10:1349103543UPC:9781349103546Book Category:Business & Economics, Political Science, PhilosophyBook Subcategory:Marketing, History & Theory, PoliticalSize:8.50 x 5.50 x 0.69 inchesWeight:0.39Product ID:SCW87YGD6A
Publisher: Palgrave MacMillan
Edition
1990 Edition
Contributor(s)
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