The Personalization Paradox: Why Companies Fail (and How To Succeed) at Delivering Personalized Experiences at Scale - Paperback
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Language:EnglishPublisher:XML PressISBN-13:9781937434724ISBN-10:1937434729UPC:9781937434724Book Category:Computers, Technology & EngineeringBook Subcategory:Documentation & Technical Writing, Technical Writing, InternetBook Topic:Content Management SystemsSize:9.25 x 7.50 x 0.51 inchesWeight:0.9304Product ID:SCA28W0NT0
The Personalization Paradox: Why Companies Fail (and How To Succeed) at Delivering Personalized Experiences at Scale
According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase and 25% said that personalization plays a large role in their purchases.
And yet, looking at the data, two things stand out:
1) Most companies say that personalizing the customer experience is a critical "must have," and they have the statistics to back it up.
2) Very few...
Language:EnglishPublisher:XML PressISBN-13:9781937434724ISBN-10:1937434729UPC:9781937434724Book Category:Computers, Technology & EngineeringBook Subcategory:Documentation & Technical Writing, Technical Writing, InternetBook Topic:Content Management SystemsSize:9.25 x 7.50 x 0.51 inchesWeight:0.9304Product ID:SCA28W0NT0
Swisher, Val: - Val Swisher is the Founder and CEO of Content Rules, Inc. Val enjoys helping companies solve complex content problems. She is a well-known expert in content strategy, structured authoring, global content, content development, and terminology management. Val believes content should be easy to read, cost-effective to create and translate, and efficient to manage. When not working...
Publisher: XML Press
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