The Persona Principle: How to Succeed in Business with Image Marketing - Paperback
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Availability:In StockContributor:Derek Lee Armstrong, Kam Wai Yu, Raffi AnderianPublish date:5/8/1997Pages:240
Languages:EnglishPublisher:Simon & SchusterISBN-13:9780684802695ISBN-10:0684802694UPC:9780684802695Book Category:Business & Economics, Self-HelpBook Subcategory:MarketingSize:8.99 x 6.13 x 0.70 inchesWeight:0.39Product ID:SC4H4X6M4J
Image is a tool that guarantees success -- but only if you know how to use it. The Persona Principle"TM" will teach you the most powerful Image-Marketing secrets of the world's leading enterprises. Discover how to:
-- Overcome the two biggest obstacles to success -- invisibility and incredibility
-- Capitalize on the five hottest consumer trends to become a market leader
-- Employ the 8 Persona Factors -- the most important ways to build image
-- Use the 88 Persona Codes -- the proven techniques of Image-Marketing
-- Build a Persona Plan -- a step-by-step marketing plan for success
-- Overcome the two biggest obstacles to success -- invisibility and incredibility
-- Capitalize on the five hottest consumer trends to become a market leader
-- Employ the 8 Persona Factors -- the most important ways to build image
-- Use the 88 Persona Codes -- the proven techniques of Image-Marketing
-- Build a Persona Plan -- a step-by-step marketing plan for success
Whether you goal is to jump-start an existing business, woo a new and valuable customer, or get your entrepreneurial venture off the ground, The Persona Principle will guide you to the best Persona for success.
Languages:EnglishPublisher:Simon & SchusterISBN-13:9780684802695ISBN-10:0684802694UPC:9780684802695Book Category:Business & Economics, Self-HelpBook Subcategory:MarketingSize:8.99 x 6.13 x 0.70 inchesWeight:0.39Product ID:SC4H4X6M4J
Derek Armstrongis a former private investigator and author of Blogertize, The Game, The Last Quest, and The Last Troubadour, MADicine.
Publisher: Simon & Schuster
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