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The People Business: How Ten Leaders Drive Engagement Through Internal Communications

The People Business: How Ten Leaders Drive Engagement Through Internal Communications - Paperback

by Annabel Dunstan, Imogen Osborne
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Availability:In StockContributor:Annabel Dunstan, Imogen OsbornePublish date:2017-07-25Pages:216
Language:EnglishPublisher:Kogan PageISBN-13:9780749479718ISBN-10:074947971XUPC:9780749479718Book Category:Business & Economics, Language Arts & DisciplinesBook Subcategory:Public Relations, Business Communication, Communication StudiesSize:9.21 x 6.14 x 0.46 inchesWeight:0.6812Product ID:SCRHZZX0C6

Get exclusive insight into the internal communications strategies behind leading businesses like WPP, Heathrow Airport, Pizza Express, BG Groups and more, and learn what 'good' looks like in internal communications, to ensure yours demonstrates a clear impact on ROI and business performance.

In many companies, internal communications (IC) is too often not seen as a credible contributor to overall business performance. This book will enable you to prove the value of IC to senior company members by demonstrating its impact on ROI, enhanced employee engagement and improved business functions.

Featuring case studies and lessons from leading companies, The People Business offers readers a unique, inside perspective on what works (and what doesn't) in the world of corporate internal communication and strategy, offering tips for success from senior IC leaders, including what they have learned along the way and what remains challenging.

Built around interviews with senior practitioners from a diverse range of leading firms, this book offers a refreshingly honest perspective on the practices and challenges facing IC today.
Language:EnglishPublisher:Kogan PageISBN-13:9780749479718ISBN-10:074947971XUPC:9780749479718Book Category:Business & Economics, Language Arts & DisciplinesBook Subcategory:Public Relations, Business Communication, Communication StudiesSize:9.21 x 6.14 x 0.46 inchesWeight:0.6812Product ID:SCRHZZX0C6

Annabel Dunstan has worked in marketing and communications in senior positions at top firms and in-house. She co-founded the engagement consultancy Question & Retain whose clients include Suzuki, PizzaExpress and Ferrero.

Imogen Osborne has spent over 20 years in senior communications leadership roles at Skype, Cisco and Edelman. In 2018, she set up the Pulse Business, building on eight years of experience working with real-time insight and helping companies understand how to take advantage of it.
Publisher: Kogan Page

Contributor(s)

Annabel Dunstan, Imogen Osborne

Author

Annabel Dunstan, Imogen Osborne

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