The Peace, Love & Potato Salad Cookbook: 24 Delicious Recipes & the Story of a Crowd Sourced $55,492 Bowl of Potato Salad - Hardcover

The Peace, Love & Potato Salad Cookbook

This cookbook chronicles one of the internet's most unexpected success stories. When Zack Brown launched a Kickstarter campaign to fund his first attempt at making potato salad, he never imagined raising $55,492. What started as a good-humored joke became a viral phenomenon covered by Good Morning America, The Today Show, CNN, and the Huffington Post.

24 Diverse Potato Salad Recipes

The cookbook features 24 wide-ranging potato salad recipes that go beyond traditional preparations. Each recipe reflects the collaborative spirit of the crowdfunding campaign that made this book possible. Whether you're planning a backyard barbecue, picnic, or family gathering, these recipes provide creative variations on a classic side dish.

From Viral Campaign to Charitable Impact

Zack Brown's Kickstarter campaign ranks fourth all-time in views with over 4 million, surpassing high-profile projects like Levar Burton's Reading Rainbow and the Oculus Rift. The success led to PotatoStock Festival, where $18,000 was donated to Food Bank charities in Columbus. This cookbook continues that philanthropic mission, demonstrating how small ideas can create positive change when communities work together.

Perfect for Food Enthusiasts and Gift-Giving

This hardcover cookbook makes an excellent gift for food lovers who appreciate internet culture and unique culinary stories. At under $20, it's an affordable option for secret Santa exchanges, stocking stuffers, or anyone who followed the viral campaign. The book combines practical recipes with an entertaining backstory that resonates with crowdfunding enthusiasts and home cooks alike.

About Zack Brown

Prior to becoming Ohio's King of Potato Salad, Zack Brown co-founded Base Two Interactive, a creative digital agency in Columbus, OH specializing in interactive experiences. He previously worked at digital ad agency Clutch. Through this cookbook, Zack continues his commitment to doing the most good possible with his unexpected potato salad fame.

The Peace, Love & Potato Salad Cookbook celebrates community collaboration, charitable giving, and the simple joy of sharing food. It proves that positive change can come from the smallest ideas when people work together.