The Next Cmo: A Guide to Operational Marketing Excellence - Paperback
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Availability:In StockContributor:Peter Mahoney, Scott Todaro, Dan FaulknerPublish date:2021-09-09Pages:254
Language:EnglishPublisher:Archway PublishingISBN-13:9781665711395ISBN-10:1665711396UPC:9781665711395Book Category:Business & EconomicsBook Subcategory:Careers, Marketing, Strategic PlanningSize:8.50 x 5.50 x 0.58 inchesWeight:0.7209Product ID:SCKASZH77G
The Next Cmo: A Guide to Operational Marketing Excellence
The role of the Chief Marketing Officer has never been more complex-or more critical. As the marketing profession rapidly evolves, today's CMOs and tomorrow's marketing leaders are expected to balance visionary strategy with precise operational execution.
The Next CMO: A Guide to Operational Marketing Excellence delivers a practical framework to help you meet that challenge head-on. Drawing on...
Language:EnglishPublisher:Archway PublishingISBN-13:9781665711395ISBN-10:1665711396UPC:9781665711395Book Category:Business & EconomicsBook Subcategory:Careers, Marketing, Strategic PlanningSize:8.50 x 5.50 x 0.58 inchesWeight:0.7209Product ID:SCKASZH77G
Publisher: Archway Publishing
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