The New Strategic Brand Management: Advanced Insights and Strategic Thinking - Paperback
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Availability:In StockContributor:Jean-Noël KapfererSeries:New Strategic Brand Management: Creating & Sustaining Brand EquityPublish date:2012-01-31Pages:512
Language:EnglishPublisher:Kogan PageISBN-13:9780749465155ISBN-10:749465158UPC:9780749465155Book Category:Business & EconomicsBook Subcategory:Marketing, Management, Strategic PlanningBook Topic:ResearchSize:9.65 x 7.48 x 1.11 inchesWeight:1.982Product ID:SC9JNDJSD6
The New Strategic Brand Management: Advanced Insights and Strategic Thinking
Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading international expert of branding, Jean-Noël Kapferer.
The New Strategic Brand Management is simply the reference source...Series: New Strategic Brand Management: Creating & Sustaining Brand Equity
Language:EnglishPublisher:Kogan PageISBN-13:9780749465155ISBN-10:749465158UPC:9780749465155Book Category:Business & EconomicsBook Subcategory:Marketing, Management, Strategic PlanningBook Topic:ResearchSize:9.65 x 7.48 x 1.11 inchesWeight:1.982Product ID:SC9JNDJSD6
Jean-Noël Kapferer is one of the world's foremost thought leaders on luxury brands. An active researcher, he is an HEC Paris graduate and holds a PhD from Northwestern University's Kellogg Business School. Kapferer is author of Kapferer on Luxury and co-author of The Luxury Strategy (both published by Kogan Page). He is a sought after speaker, leading seminars on luxury worldwide at institutions...
Publisher: Kogan Page
Edition
5th Edition
Contributor(s)
Author
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