The New Rules of Green Marketing: Strategies, Tools and Inspiration for Sustainable Branding - Paperback
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Language:EnglishPublisher:RoutledgeISBN-13:9781906093440ISBN-10:190609344XUPC:9781906093440Book Category:Business & EconomicsBook Subcategory:Green Business, Marketing, Business EthicsSize:9.21 x 6.14 x 0.58 inchesWeight:0.851Product ID:SCYJ0T6RB3
The New Rules of Green Marketing: Strategies, Tools and Inspiration for Sustainable Branding
For too long, marketers of sustainable goods and services have targeted "deep green" consumers to promote their products - and they have little to show for their efforts. In this innovative book, Jacquelyn Ottman shows how the green market has moved beyond such niche marketing, and how marketers will find greater success promoting the inherent superior value of their offerings. Greener products...
Language:EnglishPublisher:RoutledgeISBN-13:9781906093440ISBN-10:190609344XUPC:9781906093440Book Category:Business & EconomicsBook Subcategory:Green Business, Marketing, Business EthicsSize:9.21 x 6.14 x 0.58 inchesWeight:0.851Product ID:SCYJ0T6RB3
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