The New Role of Regional Management - Hardcover
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Languages:EnglishPublisher:Palgrave MacMillanISBN-13:9780230538757ISBN-10:0230538754UPC:9780230538757Book Category:Business & EconomicsBook Subcategory:Management, Marketing, InternationalBook Topic:Industrial, Economics & TradeSize:8.40 x 5.50 x 0.90 inchesWeight:0.499Product ID:SCBFZ6KP08
Regional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It outlinines how regional headquarters can develop into Dynamic Competence Relay centers to master these challenges.
Languages:EnglishPublisher:Palgrave MacMillanISBN-13:9780230538757ISBN-10:0230538754UPC:9780230538757Book Category:Business & EconomicsBook Subcategory:Management, Marketing, InternationalBook Topic:Industrial, Economics & TradeSize:8.40 x 5.50 x 0.90 inchesWeight:0.499Product ID:SCBFZ6KP08
BJÖRN AMBOS Professor for International Management and Marketing, Vienna University of Economics and Business Administration, Austria.
BODO B. SCHLEGELMILCH Professor for International Marketing and Management, Dean of the WU Executive Academy, Vienna University of Economics and Business Administration, Austria.
BODO B. SCHLEGELMILCH Professor for International Marketing and Management, Dean of the WU Executive Academy, Vienna University of Economics and Business Administration, Austria.
Publisher: Palgrave MacMillan
Edition
2010 Edition
Contributor(s)
Authors
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