The New Marketing: How to Win in the Digital Age - Paperback
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In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results.
From the bestselling authors of The Social Employee, and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age.
The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation.
We can't predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful.
Mark is the coauthor of the best-selling book The Social Employee: How Great Companies Make Social Media Work (McGraw-Hill), and an experienced digital marketer, content marketing strategist, speaker, and educator. In 2014, he delivered a TEDx Talk, "The Rise of the Social Employee", and in 2016, he published an influential article in Rutgers Business Review titled, "Shaping the Future: The New Social Ecosystem." Mark has created or co-created two online video tutorial courses for LinkedIn Learning: Social Employees: The New Marketing Channel (2016), and Marketing Foundations: Integrated Marketing Strategies, released in September, 2017.
Cheryl Burgess is the CEO of Blue Focus Media, and coauthored The Social Employee with husband Mark. Cheryl is a special advisory board member for The Economist and The Economist Intelligence Unit, and interviewed by The Economist in "Power to the People." She is a contributor to Wharton's Advertising 2020 Project and their book, Beyond Advertising: Creating Value through All Customer Touchpoints; a social media marketing strategist for the Wharton Future of Advertising Annual Super Bowl Tweet Meet; and a contributor to Wharton's blog. She also serves on the advisory board of CultureSphere. Burgess was listed as one of Forbes′ ′Top 5 Influential CMOs′, and ′Top 40 Social Selling Marketing Masters′ in 2014.
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