
The New Creatives: How AI Changes the Face of the Creative Industry - Paperback
by Seema Sharma
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Language:EnglishPublisher:Bis PublishersISBN-13:9789063696931ISBN-10:9063696930UPC:9789063696931Book Category:Business & EconomicsBook Subcategory:Strategic Planning, IndustriesSize:7.90 x 5.50 x 1.00 inchesWeight:1.1001Product ID:SCRNY6V901
The New Creatives: How AI Changes the Face of the Creative Industry
The creative industry is rapidly evolving due to the rise of artificial intelligence. Some fear that the increase in machine-learning technologies could end human creativity. Seema Sharma, a renowned creative director at one of the world's largest independent communication agencies, believes the future of the creative industry lies in collaboration between human creators and machines. The book...
Language:EnglishPublisher:Bis PublishersISBN-13:9789063696931ISBN-10:9063696930UPC:9789063696931Book Category:Business & EconomicsBook Subcategory:Strategic Planning, IndustriesSize:7.90 x 5.50 x 1.00 inchesWeight:1.1001Product ID:SCRNY6V901
Seema Sharma created strategic creative campaigns for top agencies like Wunderman, JWT and Blast Radius. She joined independent agency Edelman Amsterdam in 2017, becoming the agency's first ever Creative Director, working on integrated campaigns for Microsoft, Princes Foods, Samsung, Burger King, Tinder, Polar and her awarded work for the skin disease psoriasis.
Publisher: Bis Publishers
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