The Nature of Marketing: Marketing to the Swarm as Well as the Herd - Hardcover
by C. Brymer
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Availability:In StockContributor:C. BrymerTheme:Aspects (Academic)/Business AspectsPublish date:11/14/2008Pages:205
Languages:EnglishPublisher:Palgrave MacMillanISBN-13:9780230203365ISBN-10:0230203361UPC:9780230203365Book Category:Business & EconomicsBook Subcategory:Marketing, Management, Strategic PlanningSize:9.20 x 6.00 x 0.80 inchesWeight:0.64Product ID:SCR239VV4N
The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community.
Languages:EnglishPublisher:Palgrave MacMillanISBN-13:9780230203365ISBN-10:0230203361UPC:9780230203365Book Category:Business & EconomicsBook Subcategory:Marketing, Management, Strategic PlanningSize:9.20 x 6.00 x 0.80 inchesWeight:0.64Product ID:SCR239VV4N
CHUCK BRYMER is President and CEO of DDB Worldwide, one of the largest and most awarded advertising and marketing agencies in the world. Formerly the head of Interbrand Group, Brymer is one of the foremost experts on brands and marketing and has worked for many of the world's most well-known and successful companies. DDB operates offices in nearly 100 countries and is recognized for creating some of the world's most celebrated campaigns.
Publisher: Palgrave MacMillan
Edition
2009 Edition
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