The Market Value Process: Bridging Customer & Shareholder Value - Hardcover
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Availability:In StockContributor:Alan S. Cleland, Albert V. BrunoSeries:Jossey-Bass Business & ManagementPublish date:8/16/1996Pages:272
Languages:EnglishPublisher:Jossey-BassISBN-13:9780787902759ISBN-10:0787902756UPC:9780787902759Book Category:Business & EconomicsBook Subcategory:Marketing, Investments & Securities, Sales & SellingSize:9.56 x 7.33 x 0.96 inchesWeight:0.617Product ID:SCG09J3MX5
Discover a unique, cross-functional approach to developingstrategy Earn the loyalty of your customers and the allegiance of yourshareholders at the same time. The Market Value Process provides agroundbreaking, practical approach to linking customer andshareholder value in a marketplace where price-cutting is king. Itdetails a twelve-step framework for determining how well customerneeds are being met, building strategies for meeting those needs, and ensuring those strategies create enough customer andshareholder value to work successfully. With new thoughts on topicssuch as teamwork and core competencies, this book defines a generalmanagement and financial approach to strategy building everyexecutive should consider.
Languages:EnglishPublisher:Jossey-BassISBN-13:9780787902759ISBN-10:0787902756UPC:9780787902759Book Category:Business & EconomicsBook Subcategory:Marketing, Investments & Securities, Sales & SellingSize:9.56 x 7.33 x 0.96 inchesWeight:0.617Product ID:SCG09J3MX5
Alan S. Cleland and Albert V. Bruno are the authors of The Market Value Process: Bridging Customer & Shareholder Value, published by Wiley.
Publisher: Jossey-Bass
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