The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands - Hardcover
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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noël Kapferer and Vincent Bastien, has now cemented its position as the global authority and reference book on luxury business. This book is ideal for senior executives in the luxury markets, entrepreneurs wishing to create a luxury...
Jean-Noël Kapferer is an internationally recognized thought leader on brands and brand management. An Emeritus professor at HEC Paris, he has been a consultant to many European, Asian and American corporations. He is the author of international bestseller New Strategic Brand Management, and Kapferer on Luxury (published by Kogan Page).
Vincent Bastien was formerly MD of Louis Vuitton Malletier...Edition
3rd Edition
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