The Life and Teams of Johnny F. Bassett: Maverick Entrepreneur of North American Sports - Paperback
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Language:EnglishPublisher:McFarland & CompanyISBN-13:9781476684321ISBN-10:1476684324UPC:9781476684321Book Category:Sports & RecreationBook Subcategory:Football, Winter Sports, Racket SportsBook Topic:Hockey, TennisSize:9.20 x 6.10 x 0.90 inchesWeight:1.3007Product ID:SCGHVQPCAE
The Life and Teams of Johnny F. Bassett: Maverick Entrepreneur of North American Sports
One of the most influential sportsmen of the late 20th century, Johnny F. Bassett's marketing wizardry belied his impact on professional hockey and football. A Canadian showman with a Barnumesque flair for spectacle, Bassett challenged the orthodoxy of sports, building sporting utopias in the fatally flawed World Football League, World Hockey Association, and United States Football League. H...
Language:EnglishPublisher:McFarland & CompanyISBN-13:9781476684321ISBN-10:1476684324UPC:9781476684321Book Category:Sports & RecreationBook Subcategory:Football, Winter Sports, Racket SportsBook Topic:Hockey, TennisSize:9.20 x 6.10 x 0.90 inchesWeight:1.3007Product ID:SCGHVQPCAE
Denis M. Crawford holds a PhD in American Studies from Pennsylvania State University and is Historian at the College Football Hall of Fame in Atlanta. He is the author of three books and numerous articles and a 2010 inductee to the Bucs UK Hall of Fame.
Publisher: McFarland & Company
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