The Last Mile: Creating Social and Economic Value from Behavioral Insights - Paperback
by Dilip Soman
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Availability:In StockContributor:Dilip SomanSeries:Rotman-Utp PublishingPublish date:2017-07-14Pages:296
Language:EnglishPublisher:Rotman-Utp PublishingISBN-13:9781487521820ISBN-10:1487521820UPC:9781487521820Book Category:Business & Economics, PsychologyBook Subcategory:Economics, Social Psychology, Consumer BehaviorBook Topic:TheorySize:8.90 x 5.90 x 0.80 inchesWeight:1.0516Product ID:SCK429HF45
The Last Mile: Creating Social and Economic Value from Behavioral Insights
Most organizations spend much of their effort on the start of the value creation process: namely, creating a strategy, developing new products or services, and analyzing the market. They pay a lot less attention to the end: the crucial "last mile" where consumers come to their website, store, or sales representatives and make a choice.
In The Last Mile, Dilip Soman shows how to use insights from...
Series: Rotman-Utp Publishing
Language:EnglishPublisher:Rotman-Utp PublishingISBN-13:9781487521820ISBN-10:1487521820UPC:9781487521820Book Category:Business & Economics, PsychologyBook Subcategory:Economics, Social Psychology, Consumer BehaviorBook Topic:TheorySize:8.90 x 5.90 x 0.80 inchesWeight:1.0516Product ID:SCK429HF45
Soman, Dilip: - Dilip Soman is a professor and Canada Research Chair in Behavioural Science and Economics at the Rotman School of Management, University of Toronto.
Publisher: Rotman-Utp Publishing
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