The Language of Trust: Selling Ideas in a World of Skeptics - Paperback
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Availability:Out of StockContributor:Michael Maslansky, Scott West, Gary DeMossAudience:Young AdultPublish date:2011-05-03Pages:288
Languages:EnglishPublisher:Prentice Hall PressISBN-13:9780735204560ISBN-10:073520456XUPC:9780735204560Book Category:Business & EconomicsBook Subcategory:Business Communication, Customer Relations, Sales & SellingBook Topic:Meetings & PresentationsSize:8.20 x 5.40 x 0.80 inchesWeight:0.5512Product ID:SCFN66P6NV
What to Say, How to Say It, Why It Matters If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it. Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.
Languages:EnglishPublisher:Prentice Hall PressISBN-13:9780735204560ISBN-10:073520456XUPC:9780735204560Book Category:Business & EconomicsBook Subcategory:Business Communication, Customer Relations, Sales & SellingBook Topic:Meetings & PresentationsSize:8.20 x 5.40 x 0.80 inchesWeight:0.5512Product ID:SCFN66P6NV
Publisher: Prentice Hall Press
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